About

Conversation is your superpower, listening is ours.

We talk like real people, not business robots. We are not the tub-thumping know it alls – the marketing ‘expert’ who tries to force-fit their one-size-fits-all agenda and who doesn’t listen.

Listening is our superpower; it enables us to understand you, your challenges and position your solution. Listening is essential to translating your world into cut-through communications that genuinely resonate with their world.

Listening helps make good conversation great.

We talk to you like we talk to our friends. We tell the truth.

Understanding your world requires a challenging and enquiring nature, the confidence to ask a silly question and the humility to be open about not knowing all the answers.

While our approach is humble, we possess sure-footedness to know where and how to add value. We never take it as read and won’t shy from telling you what you need as opposed to what you want.

But, it’s never about you versus us; experience demonstrates that the most successful outcomes are born of true partnership.

Our egos are left at the door, along with our shoes as we slip into yours and more importantly, those of your customers.

We appreciate that customers can be at best undecided or worse indifferent. To get them to want you more, trust you more and buy you more you need to connect with them more easily, so they talk about you more avidly.

Becoming ‘them’, understanding what turns them on, and off; appreciating their time is precious; their pain personal; means when they hear your story, they will see it as their own. That hinges on ensuring those stories are interesting, different and relevant, and that’s where we can help.

How we work.

Our core team is small but covers all key bases – from research and strategic analysis to design, writing and implementation. Based in Bedford, our clients are based around the world – including Europe, Singapore, and the USA.

We don’t see our process as a divide between creative and strategy – we are fluent in both, and the stages naturally fuse together. We never forget that even the best strategy needs a compellingly creative expression. And the small fact we have worked together for over a decade means any ivory towers are long gone.