Unsurprisingly some industries are more advanced than others when it comes to understanding tech. But even with an appreciation of the range and viability of technologies available, it is just the tip of the iceberg. We work with IHS Markit to bring easy digest to complex content. With a constant eye on the customer, all asset creation serves to educate and empower. From movies to animations, sell-in PPTs to social campaigns, the objective is to demystify the mysterious. Help customers understand the language of tech and assess, even anticipate, its impact – all from their perspective. Only then can they know when, or also if, to adopt it.