Capital Group. Taking global local.
With an 88-year service of leading-edge investment consultancy helping millions of American investors “pursue their real-life goals” surely realising growth potential in Europe was inevitable? Maybe so, but as we all know, even a global brand needs to localise their conversation to enjoy optimised engagement and market traction.
Bridging the gap
Spring-boarding the global ‘Built to Last’ campaign, our creative literally bridged the gap between global powerhouse, regional offices and local markets. Showcasing iconic, city bridges our Pan-European through-the-line campaign gave immediate context and relevance of newly established regional offices to potential investors in local markets. Events extended brand communication to interactive experiences, which further helped personalise the corporate giant and better connect prospects and consultants within regional markets.
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